A DEMO tyre is simply a tyre that has been taken from a new car. This tyre has travelled a few miles at most. DEMO tyres usually sell between 5-20% less than a tyre that has never been fitted to a car. An example of this could be when a group of new cars that are equipped with summer tyres, are being taken to a country where they will be sold with snow tyres or another brand according to agreements between manufacturers.
